Our basic philosophy is to report in a balanced, impartial and journalistic neutral manner so that our users and partners in the industry can track current developments in a timely manner and better understand their impact. In-depth understanding of each individual market is our strength – along with our ability to provide worldwide distribution via the Web.Ī / is fascinating, multi-facetted, informative and explanatory at the same time. We supply essential information about each respective market. We also provide the latest news from around the world and everything you need to know about new products and developments relating to your particular passion. But we also inspire you with real stories of passionate hunters or sport shooters. At, we focus on hunting rifles and shotguns, hunting ammunition and the associated optics and equipment. Our motto at and is simple: We are here for all those who live out their passion for hunting and shooting, either in competitions or as a hobby – or who simply enjoy firearms, optics and related accessories. is the international platform that is your window to this fascinating world – in four languages. BE A SHOOTER! Firearms, ammunition, optics, and passion: these are the four key elements that unite shooting fans from all around the world.
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